Should I use the Facebook Boost Button to promote my business?

Automotive Service Marketing

Client Services Marketing

Most client service businesses are too busy taking care of their customers to worry about learning how to market their services using social media.

That’s why I put together this short Facbook Ads Manager guide to show you how your business can reach thousands of customers right in your back yard for around a penny per click.

Facebook will encourage you to use their “boost button.” However, using the Ads Manager system will get you much better results.

Step 1 – Create a Facebook Fan Page

Your first step is to create a new Facebook Fan Page for your business. At the bottom of your Facebook page, you’ll see the option to create a new page as shown below:

Step 2 – Choose Local Business Page

On the page that follows, select “Local Business or Place”

Step 3 – Setup Your Fan Page

Fill out all the necessary information about your Facebook fan page including how to contact you and the services you provide. Once you are done, publish your page tSo make it public.

Step 4 – Setup Your First Ad

Go back to your Facebook homepage and select the icon link for “Ads Manager.” If you don’t see a link for the Ads Manager, just search for it. It should be the first app that shows up in search.

Click the green “create new ad” button near the top right of the screen and then choose the type of ad you want to create. You’ve have many different options. However, for the purpose of this tutorial, choose “Engagement.”

Name your ad on the page that follows and choose “Page Likes” as your preferred engagement metric.

Choose the page you just created in steps 1, 2, and 3.

Then choose your target audience. In this case, choose the town or city you operate your business in and any neighboring towns or cities.

If you know a lot about your existing customers, you can use what you know to determine their demographics and interests for the “detailed targeting section.

Language should be “English.”

If you think you may use this audience again in the future, feel free to save it using the button shown below.

Use “Automatic” in the placements section.

Choose $5.00 per day as your starting budget. This will allow you to evaluate the ad to make sure it’s having the desired effect. If you get good results after 2 or 3 days, you can increase the budget if you so desire.

Leave the “Bid Amount” with “Automatic” selected and then name your ad set.

Next you will select the format of your ad. We recommend shooting a short video telling your business’s story and why your customers choose you. This doesn’t need to be a Hollywood quality video. A simple video shot with a modern smart phone will do the trick.

Remember to keep the video personal and be sure to announce any benefits your customers can enjoy if they mention that they saw the video when they come to your shop.

Once you have the ad format set, you can write the message viewers will see in their Facebook feed. After that, you can publish your ad and begin tracking it for effectiveness.

As with any new endeavor, you will get better with practice. Be sure to experiment several times spending very little money before you commit a large budget to a campaign.

Over time you should be able to run regular ads that bring you new clients on the regular.

If you would like assistance running Facebook ads and other social media operations for your business, don’t hesitate to email us. We’d be happy to put together a free audit of your online marketing to help you grow your client base.

Personal Trainers Are Missing a HUGE Opportunity on YouTube


If you are a personal trainer or own a gym, there is a great chance you are missing a huge opportunity to grow your brand and reach new clients using YouTube (and Instagram if you have the bandwidth).

Today, I want to share two interesting examples of fitness professionals who have built an empire just by making regular YouTube content.

Case Study #1: Jeff Cavalier, Athlean X

Jeff is a physical therapist and trainer for some of the world’s most well known celebrities and athletes. He was formerly the head trainer for the New York Mets.

More importantly, Jeff has gone on to build a 3-million member following on YouTube as one of the world’s most popular personal trainers.

There are a few things I believe helped Jeff skyrocket to success:

1. Jeff’s Hook: Putting The Science Back In Strength Training

2. Jeff’s Legacy: Jeff Trains the world’s elite from Sting to Tom Glavine

3. Jeff’s Format: Jeff delivers personal training videos to help his viewers while telling his story. He’s capitalized on the VLOG format better than most other fitness YouTubers.

4. Jeff’s Consistency: Jeff is able to take advantage of YouTube’s Watch Time Algorithm by making sure he posts highly shareable content almost every single day.

YouTube Survival Guide

For More on Jeff and how to accelerate your growth on YouTube, you can grab my free ebook, The YouTube Survival Guide

 

Case Study #2: Elliot Hulse, Strength Camp

Elliot is well known around the YouTube world for his outlandish, yet well-studied takes on spiritual, physical and emotional growth.

Elliot has amassed a following of over 1 million viewers by sticking to the following:

1. Elliot’s Hook: Become the strongest version of yourself.

2. Elliot’s Knowledge: Elliot shares an eclectic blend of biology, psychology and spiritual enlightenment thus making his content easy and interesting to digest.

3. Elliot’s Format: Elliot infuses his charismatic personality into daily fitness vlogs.

3. Elliot’s Consistency: Much like Jeff Cavalier, Elliot sticks to a regular uploading schedule allowing his followers to better connect and YouTube’s system to better promote his work.

What Is Your Plan To Use YouTube?

Now that you’ve seen how some of the world’s most well known trainers have used YouTube to build their kingdoms, how do you plan to follow suit.

If you’d like help developing and executing a winning strategy for your fitness business on YouTube, give shoot me an email and let’s talk about how we can help you accelerate your growth.

If you prefer a more do-it-yourself approach, you can take advantage of our Social Media Ninja Academy’s YouTube Knowledge Courses.

Automotive Service Business Owners, Reach 1000s of New Customers For Less Than $20 a Day on Facebook

Automotive Service Marketing

Automotive Service Marketing

Most automotive service businesses are too busy serving their customers to worry about learning how to market their services using social media.

That’s why I put together this short guide to show you how your business can reach thousands of customers right in your back yard for around a penny per click.

Step 1 – Create a Facebook Fan Page

Your first step is to create a new Facebook Fan Page for your business. At the bottom of your Facebook page, you’ll see the option to create a new page as shown below:

Step 2 – Choose Local Business Page

On the page that follows, select “Local Business or Place”

Step 3 – Setup Your Fan Page

Fill out all the necessary information about your Facebook fan page including how to contact you and the services you provide. Once you are done, publish your page tSo make it public.

Step 4 – Setup Your First Ad

Go back to your Facebook homepage and select the icon link for “Ads Manager.” If you don’t see a link for the Ads Manager, just search for it. It should be the first app that shows up in search.

Click the green “create new ad” button near the top right of the screen and then choose the type of ad you want to create. You’ve have many different options. However, for the purpose of this tutorial, choose “Engagement.”

Name your ad on the page that follows and choose “Page Likes” as your preferred engagement metric.

Choose the page you just created in steps 1, 2, and 3.

Then choose your target audience. In this case, choose the town or city you operate your business in and any neighboring towns or cities.

If you know a lot about your existing customers, you can use what you know to determine their demographics and interests for the “detailed targeting section.

Language should be “English.”

If you think you may use this audience again in the future, feel free to save it using the button shown below.

Use “Automatic” in the placements section.

Choose $5.00 per day as your starting budget. This will allow you to evaluate the ad to make sure it’s having the desired effect. If you get good results after 2 or 3 days, you can increase the budget if you so desire.

Leave the “Bid Amount” with “Automatic” selected and then name your ad set.

Next you will select the format of your ad. We recommend shooting a short video telling your business’s story and why your customers choose you. This doesn’t need to be a Hollywood quality video. A simple video shot with a modern smart phone will do the trick.

Remember to keep the video personal and be sure to announce any benefits your customers can enjoy if they mention that they saw the video when they come to your shop.

Once you have the ad format set, you can write the message viewers will see in their Facebook feed. After that, you can publish your ad and begin tracking it for effectiveness.

As with any new endeavor, you will get better with practice. Be sure to experiment several times spending very little money before you commit a large budget to a campaign.

Over time you should be able to run regular ads that bring you new clients on the regular.

If you would like assistance running Facebook ads and other social media operations for your business, don’t hesitate to email us. We’d be happy to put together a free audit of your online marketing to help you grow your client base.

Contracting industry trends companies must embrace to meet the emerging challenges of the future?

Contracting Industry Trends

3 Contracting Industry Trends Your Business Needs To Embrace

1. Qualified workers are in short supply

Contracting industry trends show a consistent rise over the past several years and is expected to continue to grow in 2017. Despite this growth, 70% of contractors say that they are having a difficult time finding qualified workers or professionals to fill these growing positions.

Not to mention, the average age of currently employed contractors is over 40 years old.

Experts believe the gap between number of available jobs and skilled employees will continue to increase in 2017 and beyond.

Many companies have attempted to innovate out of this problem by increasing pay, benefits and training opportunities, but I believe technological innovation may be more effective.

To attract new talent is to attract younger talent.

Millennials have been bombarded for decades with messages about pursuing careers in technology. “Technology is the future” after all. The contracting world may not be known for it’s cutting edge technology, but that needs to change. Consider how Augmented Reality (AR) is being used in this video:

Incorporating cutting edge tech may be a big investment for smaller companies up front. But contractors can amortize that investment over time while generating a solid return on investment (ROI) from some of the more mundane labor it might remove (allowing your professionals to focus on the work that really matters).

As an added bonus, you can offer employment opportunities that attract a younger audience by giving them the chance to learn and master cutting edge tech while on the job.

If you need a case study to prove that what I’m suggesting works, simply take a look at the military. I personally had skilled tech professionals helping me identify enemies with cutting edge tech, thus allowing me to focus on safely commanding my troops through the various battles we encountered.

2. With a Younger Workforce Comes Generational Challenges

Another contracting industry trend that may arise in 2017 is the conflict between generations. More and more millennials are entering the job force who have very different work ethics and sets of skills than different generations in the field. This difference of opinion may cause conflicts to arise, in particular between veteran employees and new employees.

The keys here are winning hiring processes and constant professional development. Leaders in every industry have to commit themselves and their workforce to constant learning.

Carving out even a small amount of time each month for your managers to learn how to communicate in a cognitively diverse environment can pay off great dividends (again, something the military does very well).

Managers who have regular conversations with their employees about mutual goals and expectations can set up their teams for success and avoid future conflicts.

3. Environmental sustainability

The contracting industry (specifically construction) produces 25-40% of the world’s carbon emissions.

As our national and global focus becomes more fixated on addressing “greeen” issues contractors will have to make changes to avoid negative attitudes from the public.

This is not any easy feat for the construction industry and will take many years to accomplish. Making significant changes in carbon emissions requires an entirely new project management approach focused on reducing energy emissions and water consumption. Taking care of the environment is a social obligation that the construction industry holds and must make steps to maintain.